Asking clients to renew their accounts

I know. It’s been awhile since I’ve posted. I won’t make excuses except for this – it’s summertime. 🙂

Here’s a little something I’ve been meaning to post about for a while. It’s an email I got from, where I originally registered my first URL. I don’t use the business name anymore so I didn’t need to renew it, but I thought this email was well written and made me feel…appreciated. The message starts out by thanking me for choosing them, and ends with another positive thank-you. It actually made me want to register my URLs with them again, but alas, I’m not up for renewal for two years with my current registrar.

Here’s the email sent:

Dear Rebecca,

First of all, thank you very much for choosing as your registrar. This renewal notice is to remind you that your domain is due to expire in 2 weeks. The official expiry date is 11 May 2011.  To guarantee your continuous ownership of this domain and to avoid any service interruption, we recommend renewing your term of registration promptly.

Below are the steps to renew your domains:
1) Please visit –
2) Login to your account
3) select the domain(s) that you want to renew by checking the corresponding boxes
4) select the renewal term and click ‘renew’

As a side note, you may also consider enabling the Auto-Renewal option for your domains to simplify your domain management.  You can do so by visiting –

Once again, thank you very much for your patronage.  If you have any questions or comments, please do not hesitate to contact us via our online support system.  We are committed to providing trustworthy and dependable domain services to you. We appreciate your business.

Sincerely, Team
Register with Confidence

I love this because the tone of the email is very appreciative, kind and professional. The instructions are clear. They’re offering me a way to make renewing simpler and more convenient for me. They are glad to have my business. And you know what? Next time I’m registering a URL, they will get my business again!


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